Tuesday, December 11, 2007

Luxury Air Jets at the Millionaire Fair

The way between New York and Moscow just got shorter - Luxury Air Jets at the Millionaire Fair.

‘Luxury’ was the name of the game in Moscow’s Millionaire Fair last week. Where else can you stop and shop for a Swarovsky crystal-covered Mercedes, a Gulfstream G550 airplane with a Rolls-Royce engine, an island, and a diamond-covered cell phone on the side - all under the same roof? “After an ‘arduous’ shopping day like this, who wouldn’t want a private jet to take them home?” says Igor Kotlyar - Luxury Air Jets’ CEO. However, this was not the only reason the team of Luxury Air Jets felt right at home. Igor along with Rodney Kadymir – the founders of the company, left Russia as children when it was still very much Communist. Last week they came back ‘to Russia with love’ to participate among 200 other prestigious companies in what is considered the crown jewel of all luxury exhibitions, in the city that Forbes magazine recently recorded as having more millionaires than any other city in the world.

According to a recent research conducted by Merrill Lynch there are 88,000 millionaires living in Russia today – a lot of them are recent millionaires. This is an impressive number; and what is more impressive is when talking number of billionaires, Russia is ranked second after the US. Everybody was at The Crocus Expo: from Bentley, Cartier, and Remy Martin, to Mercedes, Rolex, and Mont Blanc. The event that was covered by all major media networks and which was perfectly timed at the start of the holiday and shopping season, attracted 45,000 visitors – many of them are so-called “new Russians” who could easily afford the luxury items. They made the show very successful for the exhibitors, Luxury Air Jets included. In fact, it was so successful that some visitors were reported to have a “luxury shock”. “This is a perfect market for us”, says Rodney, “It prompt us to open our new office here on Beskudnikovskiy Boulevard.”
See you next year in Shanghai!